PinkOnBrown Webzine

Bloggers: If you suddenly find Air Force officers leaving barbed comments after one of your posts, don’t be surprised. They’re just following the service’s new “counter-blogging” flow chart. In a twelve-point plan, put together by the emerging technology division of the Air Force’s public affairs arm, airmen are given guidance on how to handle “trolls,” “ragers” — and even well-informed online writers, too. It’s all part of an Air Force push to “counter the people out there in the blogosphere who have negative opinions about the U.S. government and the Air Force,” Captain David Faggard says. […]

The flow chart lays out a range of possible responses to a blog post. Airmen can offer a “factual and well-cited response [that] is not factually erroneous, a rant or rage, bashing or negative in nature.” They can “let the post stand — no response.” Or they cancan “fix the facts,” offering up fresh perspective. No matter what, the chart says, airmen should “disclose your Air Force connection,” “respond in a tone that reflects high on the rich heritage of the Air Force,” and “focus on the most-used sites related to the Air Force.”

Original from Wired | via Technoccult